Visual Identity // Effera
Effera is a speculative soap brand created as a natural and healthy alternative to conventional drugstore soaps. The intention behind the project was to design a brand that communicates purity, calmness, and elegance while highlighting ingredients sourced directly from nature. The identity and packaging were crafted to elevate the everyday act of handwashing into an experience of care and refinement. Soft color palettes, intricate patterns, and a logomark abstracted from bubbles and plants reinforce the connection to both effervescence and natural origins. The design purpose was to create packaging that attracts a broad audience of men and women seeking safe, chemical-free options, and to position Effera as a premium lifestyle product that feels as good to use as it does to display. By blending elegance with natural simplicity, Effera takes the typical soap experience and elevates it to a sophisticated level.