ABOUT High Horse is a lifestyle and productivity app and brand designed for ambitious dreamers seeking a guide to push them toward long-term goals. The objective was to build a soft, dynamic brand that encourages healthy habits and optimizes success, meeting users where they are on social feeds and inspirational digital platforms.
INTENT The creative challenge was to stand out in a crowded productivity market by radiating clarity, inspiration, and trust while undoing the idea that goal-setting must feel like a chore. Research showed that people thrive when tools not only track progress but actively celebrate small wins, so the strategy blended calming visuals, bursts of vibrant energy, and genuine encouragement around the unifying idea "one step at a time."
DESIGN This was executed with a component-driven UI, modular cards, responsive grids, and micro-interactions that reward rituals; the stacked H ladder logo and the blue and golden-orange palette reinforce upward progress and warmth. The result is a cohesive app brand that makes progress feel personal and joyful, sparking persistence through personalization and celebrating every small victory.
